The increased spending in restaurants has been helped by the price war rumbling on between Britain’s biggest grocery retailers, allowing consumers to save money on the weekly shop and dine out instead.

Two years ago, groceries represented almost 27pc of the UK’s total spend. But in the last quarter Britons spent less than 25pc of their salary on groceries.

Consumers could be hoping to offset the increased indulgence be spending more on health, which was up almost 7pc on the spending index compared to last year.

By contrast, travel spending has dropped 16.3pc from the second quarter to the third quarter and spending on airlines has plummeted 6.5pc over the same period.

Duncan Smith, ‎head of business development at the company, said that overall companies have weathered the post-referendum storm well, but with the potential for more uncertainty ahead, they’ll need to work hard to keep customers coming back.

“This is an important time of year in the run-up to Christmas, so brands’ ability to engage consumers will be crucial,” he said.

But Mr Smith warned that the ongoing price deflation which has sparked a race to the bottom on prices will prove unsustainable in the long-run.

“Grocers will need to continue building loyalty among shoppers for reasons other than cost,” he said.



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