If you’re reading this now, it’s almost entirely down to whether you found the headline of this article engaging. Often overlooked, a headline that directly speaks to the reader can work wonders for your content, in ensuring your users take the time out of their busy day to read what you’ve got to say. Copyblogger is a free-to-use Content Marketing website that teaches its users how to create the best possible online content for their users – a study of theirs found that 8 out of 10 people read headline copy, yet only the remaining 20% went ahead to actually digest the article properly. With that in mind, it’s a given that you create strong, thought-provoking, and most importantly relevant headlines for your content, whatever it may be.

It goes without saying, a strong headline is redundant without informative, evocative content to follow up with. Your site is your platform, and any content your feature will reflect on your business and how it is received. A vital first step to take…



Source by Naveen Babu Kodiganti

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