“We believe our affordable, fun, British, vintage-inspired clothes, bags, childrenswear and homeware will appeal to people in India of all ages”, Mr Wilson added.

“We do a lot of homework before we enter a new market and we already know from the growing online sales that people in India like our products. From this, we think that India could potentially become a very successful and important market for us.”

Cath Kidston, the woman behind the eponymous brand, stepped down as a director of the company in June after giving up her role as creative director in November 2014. Christine Hafsen, who has a design pedigree from Burberry, Esprit and Louis Vuitton,  is now in charge of the retailer’s designs.

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